Unlike cotton,woolis an great insulator. When it's cold your feet will be toasty and warm in yourwool socks..Woolcan absorb high amounts of moisture— much more than cotton.Woolcan actually hold a third of its weight in moisture before it even starts to feel "wet." The benefit of this fibre is the fact that the garments are soft as a cloud, itch-free and perfect for even the most sensitive skin.
Why Marsupial Outdoors decided on Merino Wool opposed to wool.for their Socks.
Merino wool, is softer and more refined than regular wool. ...Merino wool is a superb material for performance clothing especially, given its moisture wicking properties. It is warm yet lightweight, breathable, helps regulate body temperature, which makes it suitable for a wide range of Outdoor active pursuits, great for everyday workers and a good all rounder.
Marsupial Outdoors Socks are elasticised around the Arch of the Foot and just above the Heel to help keep your foot snugger in your Boots and to prevent them falling down. They also have a wide band around the top and padded foot for more comfort.
Marsupial Outdoors Socks are so comfortable that they are the Socks You have on, but don't know You have them on.